Our country can attract investment in technology and innovation
‘Brand Bulgaria is a combination of different elements — tradition, history and economy. This is a common goal and it is important that we work together, to push this brand today so that it works for us as a country tomorrow. This is what Deputy Minister of Economy and Industry Nikolay Pavlov said at a discussion ‘Brand Bulgaria 2024 — the modern narrative of culture and tourism’. He stressed that the brand should be made as a modern narrative for our culture, for our tourism, for our country, as a place that can attract and seek, find and develop. Bulgaria should be a place to be proud of and a place for Bulgarians to stay and return to. The discussion was also attended by the Minister of Culture Krastyu Krastev, the Minister of Tourism Zaritsa Dinkova, representatives of the legislative and local authorities, academia, NGOs and others.
Deputy Minister Pavlov recalled that the Ministry of Economy and Industry is part of the working group of the Council of Ministers on the topic of branding and pointed out that the ministry is working to enforce the image of our country as a place with sustainable economic development, which presents along with the traditional sectors the new face of its economy with the ambition to be an innovation and logistics hub. ‘Our country is a place where innovations can be created, which gives great competitive advantages and thanks to its geostrategic location, can attract investments in new technologies,’ Deputy Minister Pavlov said .
The forum ‘Brand Bulgaria 2024 — the modern narrative of culture and tourism. The image of our country in national and international communication’ is organized by the National Tourism Board, the Cultural Heritage Society — partner of Europa Nostra for Bulgaria and the Standard newspaper. Partners are the Ministry of Tourism, the Ministry of Culture and the Bulgarian Industrial Association.